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Promotion has been extremely lack-lustre for what is touted as the biggest selling album of all time. At the time of writing, it was only in the past two days that the official Michael Jackson social media channels updated their branding to reflect the new album, Thriller 40.

There appears to be no TV commercials. No magazine ads (inserts in magazines) and no huge promotion anywhere. The country that seems to be running the lead in promotion for the album seems to be China. An always positive community and devout fanbase to the King of Pop.

Earlier in the month, The Michael Jackson Estate announced that they would be holding fan launch events, immersive events and a screening of the incoming 'Thriller' documentary, produced by Nelson George.

See more here -
Michael Jackson’s Iconic “Thriller” Album to Be Subject of Official Documentary

Michael Jackson’s Iconic “Thriller” Album to Be Subject of Official Documentary

Nelson George Directs Documentary for The Estate of Michael Jackson and Sony Music Entertainment Michael Jackson’s Iconic “Thriller” Album to Be Subject of Official Documentary New York, New York – October 4, 2022 – To commemorate the 40-year anniversary of Michael Jackson’s revolutionary...

I'll list some of the promotion around the world below -

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November 20th, 6pm – 11pm EST
Channel:
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November 21st, 6pm – 11pm EST
Channel:
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November 22nd, 6pm – 11pm EST
Channel: Close2Midnight
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November 23rd, 6pm – 11pm EST
Channel: @Mellie4Justice
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Sources For This Article:

Behind The Mask / MJWN